Zero Halliburton - Pursuit

Premium American Luggage for Thoughtful Travelers.

2018 - 2020
Role: Project/Design Lead
From research to full production

Zero Halliburton’s new generation of luggage was carefully crafted for the modern traveler. The iconic American brand is known for its products built on quality, durability, strength, and luxury. Pensa worked with Zero Halliburton to create a bold modernization. We re-imagined everything in order to fit the world of the thoughtful traveler.

Zero Halliburton introduced the world to aluminum suitcases in 1938, and their cases are known for legendary protection. Unlike a molded plastic shell, an aluminum case is a formed object. There are things that are possible to do with the material, and there are also limitations. We were determined to push those limitations in order to achieve a beautiful, iconic, and sculptural form that takes advantage of the material qualities and creates a stronger and more structural case.

All of the details, features, and interactions of the designs were thoughtfully considered. A unique innovation in the new generation of Zero Halliburton products is the lower chassis that is carried across all of the new cases. Unlike typical wheel wells in hard-side luggage, these designs incorporate one-piece, fully integrated, reinforced bases that provide protection to the entire lower portion of the shells and the wheel areas. This level of consideration can also be seen in the design of the retractable pull handles, not only in their generous and comfort-driven forms but also in their rich depth of color, achieved through a two-shot molding process.

I lead the design from the initial research through full production.

Awards
IDSA/IDEA Awards - Silver, 2022

Team & Credit
Mark Prommel, Adem Önalan