Zero Halliburton - Journal

Creating an Urban Oasis

2018 - 2020
Role : Design/Project Lead, Pensa
From concept to full production

The Journal collection from Zero Halliburton brings modern, lightweight functionality to soft-sided, every day bags.

We approached the design of the Journal line as daily city adventurers, commuters, and travelers. We designed for the person who would appreciate timeless style, clean lines and thoughtful details. Each piece was developed to be ultra-functional, yet subtle, providing its user everything they need with uncompromising sophistication. It comes down to the details. In addition to the updated design language which we established with the Pursuit Aluminum line, we focused the Journal collection on four core functional drivers: comfort, access, durability, and protection. Comfort was of utmost concern. Great care was giving to the forms, curvature, materials and padding of straps and handles in order to provide a generous and inviting usability. Durability is provided through tactile, inviting tear-resistant and water-resistant materials. For access, a multitude of pockets and compartments are integrated. Where possible, zippers are blended into other elements of the bags, becoming virtually invisible to support the clean and minimal designs of the bags.

I led the design/project from research to full production.

Team & Credit
Mark Prommel, Adem Önalan, Veronica Lin