goTenna

Create A Brand Story from Scratch

2014 – 2015
Role : Project/Design Lead, Pensa
From concept to full production

goTenna came to Pensa to create a device that works with the goTenna app and provides off the grid, peer to peer text communication and location share without cell or wifi service. We had to start from scratch. We had outdoor activities and festivals as main contexts, an in-progress internal package, app prototype screenshots and goTenna logo to start from. We created the initial product story and vision, went through wide concept exploration and developed/executed the 1st goTenna device. The design won IDEA gold award and featured in REI and online stores. This product created a unique market and became a high starting point for the client company.

My role was to lead the project and design from start to full production including packaging design. There were challenges achieving weather proofing while including the antenna extension mechanism. I worked closely with engineers to execute the functionality without diluting the design vision.

Awards
IDEA Awards – Gold, Communication Tools, 2016
Innovation By Design Awards – Finalist, 2015
Core 77 Design Awards – Consumer Product Professional Notable, 2015
CES Innovation by Design – Finalist, 2015

Team & Credit
Mark Prommel, Marco Perry